Discover the spiritual meaning of Dussehra through the seven colours of the rainbow. Each colour reflects Shakti—resilience, balance, hope, peace, intuition, and grace—guiding us to overcome challenges and embrace abundance.

Colours of Shakti: Celebrating Dussehra with the Power of the Rainbow

Our society reacts fast and concludes even faster. Personal finance is no different. From market swings to new investment trends, wisdom lies not in reacting but reflecting. Here’s how to see beyond the noise.

Rhetorical Actions in Personal Finance: Reflections Over Reactions

Taking a pause in your financial journey is not a setback, it’s a strategy. Just like rebalancing investments, reviewing loans, or adjusting insurance, pausing helps you realign your money decisions with your life goals.

The Power of a Pause in Financial Planning: Why Stopping Can Move You Forward

Emergency funds aren't just about job loss or hospital bills. From surprise weddings to delayed client payments, life throws all kinds of curveballs. Discover a practical, real-world approach to emergency planning that doesn't ask you to skip your weekend coffee.

Emergency Funds Decoded: Why Your Monthly Income Isn't the Only Benchmark

Personal finance isn’t one-size-fits-all. It’s about your taste, your values, and your financial rhythm. Discover why your unique style matters more than trends in this thought-provoking piece from VISO.

Why Personal Finance Needs Your Taste & Style — Not Trends and Labels

Discover how VISO breaks free from traditional insurance agency models by rejecting arbitrary rules like the lusory attitude of recruit-pay-repeat. Learn the key differences and why VISO is redefining financial partnerships.

Lusory Attitude in Insurance: Why VISO Is Not Just Another Agency Channel

The Exempt-Exempt-Exempt (3E) strategy offers tax benefits across all stages of your investment journey. But is it still relevant? Discover why rationality—not just returns—could be your real financial edge.

Why the 3E Strategy Still Matters: Unlocking the Rational Edge in Savings and Protection

Discover key lessons from The Psychology of Money by Morgan Housel—how behavior, not skill, shapes wealth, why compounding wins, and how mindset matters more than math in building financial success.

The Psychology of Money: Timeless Lessons on Wealth and Behavior

Want to be smarter with your money? Learn personal finance basics like budgeting, saving, and investing in this simple, jargon-free guide. Start today, even with zero experience!

Personal Finance 101: Easy Money Habits You Can Start Today

In a world driven by speed, outrage, and digital dopamine hits, deep investment thinking is becoming rare. Discover how to navigate the evolving wealth landscape by balancing reward-seeking instincts with strategic decision-making.

The Dopamine of Investment: Seeking Truth in a World of Instant Gratification

Discover how global market shocks—from trade wars to gold surges—act as live stress tests for your personal portfolio. Learn how to interpret financial swings and build true resilience in your financial planning strategy.

Uncle Sam’s Live Stress Test: How Market Shocks Reveal Your Portfolio’s True Strength

The Reserve Bank of India has reduced the repo rate by 25 basis points to 6%. Here's why the RBI made this move and how it could affect loans, investments, and the broader Indian economy.

RBI Cuts Repo Rate by 25 bps to 6%: Reasons Behind the Move and Its Economic Impact

Are your bank account nominations secure? A new amendment allows you to appoint up to four nominees, ensuring seamless asset transfer and reducing legal disputes. Learn how joint and successive nominations can protect your family's financial well-being.

New Bank Nomination Rules: Secure Your Family’s Financial Future with Up to 4 Nominees

The classic debate—are market indicators cyclical (short-term) or structural (long-term)? Unravel the paradox of global trade, economic uncertainty, and shifting alliances, and discover how platforms like VISO empower financial decision-making.

Cyclical vs. Structural: A Market Paradox Unraveled

The investing world thrives on stories, but the truth lies somewhere in between. Discover how OPM (Other People’s Money) operates and why VISO is redefining financial decision-making by cutting through the noise."

OPM (Other People’s Money): Investing Truths Beyond the Noise

VISO embraces the “Bro Code” to redefine financial planning. By discreetly sourcing data from the “bro” fraternity, it cuts through bias and reveals financial truths. Experience the power of AI-driven financial insights that put consumers in control."

VISO’s “Bro Code” – The AI-Powered Financial Revolution

As global trade undergoes a transformation, businesses must decide whether to reset, rewind, or rewire their strategies. With technology democratizing choices, the key to success lies in adaptability and scale. Discover how VISO is unlocking customer value amidst evolving market dynamics.

Reset, Rewind, or Rewire: Navigating Market Shifts in a Changing World

Explore a comprehensive financial roadmap covering savings, investments, insurance, and retirement planning. Learn how to build financial stability while maximizing tax benefits and securing your future.

Your Complete Financial Picture: A Step-by-Step Guide to Financial Stability

Discover the timeless wisdom of strategic investing in 2025. It’s not about quick gains but disciplined growth, compounding magic, and trusted partnerships. At VISO, we’re here to support your financial journey every step of the way."

Financial Freedom in 2025: Walk the Journey, Not the Sprint with VISO

Discover the six essential finance rules that everyone should know by the age of 30. From budgeting smarter with the 50/30/20 rule to planning for retirement using the 300 rule, these strategies will set you up for long-term success. Start building your financial foundation today!

6 Essential Finance Rules to Master Before 30 for Financial Freedom

Learn timeless lessons from Morgan Housel’s The Psychology of Money. This guide shares insights on saving, investing, and managing wealth wisely for financial security and happiness.

Mastering The Psychology of Money: Timeless Lessons on Wealth and Happiness

Discover how VISO is tackling the challenges of bias and noise in personal finance, inspired by Daniel Kahneman's groundbreaking concepts. Learn how AI and machine learning can create clarity in decisions like insurance claims and empower you to make informed choices.

Reducing Noise in Personal Finance: Insights from Behavioral Science and AI

Explore the hidden layers of modern paradoxes in politics, economics, and personal finance. Discover how VISO simplifies the decision-making process, breaking through biases and layers of confusion.

Breaking Paradoxes in Finance: A Reality Check for the Modern World

Discover 10 investment principles by Joel Greenblatt tailored for Indian investors. Learn why these principles matter, with Indian examples and insights on making informed financial decisions.

10 Essential Investment Principles for Indian Investors – Inspired by Joel Greenblatt

Learn about 21 key money terms that every Indian should know to improve their financial literacy. From understanding assets and liabilities to grasping the concept of compounding, this guide will help you make smarter financial decisions and assess your financial IQ.

21 Essential Money Terms Every Indian Should Know to Boost Their Financial IQ

Discover the seven different streams of income that millionaires use to build wealth. From capital gains to rental properties, this guide provides practical examples and insights tailored to an Indian context. Learn how to create multiple income sources and secure your financial future.

Exploring the 7 Streams of Income: How to Diversify Your Earnings Like a Millionaire

Discover the 7 stages of financial freedom and how each level can bring you closer to a life where money is no longer a source of stress. From achieving clarity on your finances to reaching abundant wealth, understand the steps to secure your financial future and live the life you dream of.

The 7 Levels of Financial Freedom: Your Path to Financial Independence

Discover why most Indian households prefer bank deposits and cash for their savings, and learn how a financial need analysis can help you find the best asset classes suited to your goals and risk appetite.

Why 66% of Indian Household Assets Are in Cash and Bank Deposits, and Why You Should Consider Diversifying

Discover 38 invaluable investing lessons that can save you from common mistakes and guide you toward smarter financial decisions. Learn from hard-won wisdom on risk management, market psychology, and strategies for long-term wealth growth.

38 Investing Lessons to Help You Build Wealth and Avoid Costly Mistakes

Discover the 8 types of banks and NBFCs in India, each serving unique financial needs, from small finance banks to gold financiers. Learn about their roles, characteristics, and key players in each segment.

A Comprehensive Guide to the 8 Types of Banks and NBFCs in India

Discover seven key investment rules that can help maximize your returns and ensure financial stability. Learn how to diversify, control emotions, and follow a simple plan for success.

7 Essential Rules for Investing: How to Maximize Returns and Achieve Financial Stability

Learn how to calculate your in hand salary based on CTC under the new tax regime. Discover the importance of understanding take home pay, saving, and investing with real examples and tables to guide you through quick calculations.

In Hand Salary vs CTC: How to Quickly Calculate Your Take Home Pay in the New Tax Regime

Discover the 4 types of wealth that go beyond just money. Learn how to balance financial, social, time, and health wealth to lead a more fulfilling life.

4 Types of Wealth You Need to Build for a Balanced, Fulfilling Life

Discover how Gen Z is set to fuel a $2 trillion consumer spending surge in India by 2035, and what this means for the fintech industry's growth opportunities.

The $2 Trillion Opportunity: How Gen Z is Transforming India’s Financial Services Landscape

Discover how AI is transforming the financial services industry. Learn about its applications in insurance, investments, and loans, and how it's benefiting both customers and providers.

AI in Financial Services: Revolutionizing Insurance, Investments, and Loans

The rise in mobile data usage, particularly in tier-2 cities, has transformed the financial services industry. Explore how India's mobile data revolution is driving financial product awareness, evaluation, and purchase.

How Mobile Data Consumption Growth Fuels Financial Service Discovery in India

Home insurance in India offers protection for your home and belongings against unforeseen damages and theft. Learn why it’s crucial and what is covered under home and content insurance. Consult an expert to choose the right coverage.

Why Home Insurance is Essential in India: Protect Your Home and Valuables

Explore the major technological use cases revolutionizing the insurance industry, from AI-driven risk assessment to IoT, data analytics, and digital contracts. Discover how artificial intelligence is poised to transform the future of insurance. 

Key Technological Innovations in the Insurance Industry and the Role of AI in Shaping the Future

Discover essential investing thumb rules like the Rule of 72, Rule of 114, and more to help you grow your money, plan for retirement, and combat inflation. Learn how to manage your wealth effectively with these time-tested strategies for a secure financial future.

10 Investing Thumb Rules for Financial Success: Maximize Growth and Secure Your Future

Discover comprehensive financial and investment planning strategies in India, including savings, tax-saving options, retirement planning, and insurance protection, tailored to build a secure financial future.

Your Complete Guide to Financial Planning & Investment Options in India

Discover Warren Buffett’s 10 golden rules for successful investing. From reinvesting profits to knowing when to quit, these time-tested principles can guide you to financial success and smart decision-making.

10 Timeless Investment Rules from Warren Buffett for Building Long Term Wealth

Discover the must-have features of a health insurance plan, why it's crucial to disclose pre-existing diseases, and how to calculate the ideal coverage. Protect yourself from India's high out-of-pocket medical expenses and learn why talking to an experienced agent is essential before choosing a policy.

How to Choose the Right Health Insurance Plan in India: A Complete Guide to Protecting Your Health and Savings

Discover 20 powerful sentences that can change the way you think about wealth and financial growth. Learn how to take calculated risks, make your money work for you, and build generational wealth with practical insights that can be applied today.

20 Life Changing Sentences That Will Multiply Your Wealth: Practical Lessons to Transform Your Financial Future

இளைஞர்களுக்கான அத்தியாவசிய பண மேலாண்மை உத்திகளைக் கற்றுக்கொள்ளுங்கள். செல்வத்தை உருவாக்கவும், எதிர்காலத்திற்காக சேமிக்கவும், நிதி சுதந்திரத்தை அடையவும் இந்த 6 விதிகளை பின்பற்றவும்.

30க்குள் அனைவரும் தெரிந்து கொள்ள வேண்டிய 6 பண விதிகள்: நிதி வெற்றிக்கான வழிகாட்டி

Term life insurance is an essential tool for securing your family’s financial future. Learn why you should consider it today, how much coverage you need, and the best time to buy. Whether you’re just starting out or looking to increase your coverage, this guide will help you make the right decision.

Why Term Life Insurance is a Must-Have: Key Benefits, Risks, and When to Buy

 যুৱ প্ৰাপ্তবয়স্কসকলৰ বাবে প্ৰয়োজনীয় ধন ব্যৱস্থাপনা কৌশল শিকিব।  এই ৬টা নিয়ম মানি চলি ধন গঢ়িব, ভৱিষ্যতৰ বাবে সঞ্চয় কৰিব, আৰু আৰ্থিক স্বাধীনতা লাভ কৰিব। পঢ়কলৈ তললৈ স্ক্ৰল কৰক

৩০ বছৰৰ ভিতৰত সকলোৱে জনা উচিত ৬টা ধনৰ নিয়ম: আৰ্থিক সফলতাৰ বাবে গাইড

युवा वयस्कों के लिए आवश्यक धन प्रबंधन रणनीतियों को सीखें। इन 6 नियमों का पालन करके धन बनाएं, भविष्य के लिए बचाएं, और वित्तीय स्वतंत्रता प्राप्त करें।

30 की उम्र तक हर किसी को पता होने वाले 6 पैसे के नियम: वित्तीय सफलता के लिए एक गाइड

Learn essential money management strategies for young adults. Follow these 6 rules to build wealth, save for the future, and achieve financial freedom.

6 Money Rules Everyone Should Know by 30: A Guide to Financial Success

Discover the key differences between insurance and equity investments, and learn how a balanced approach combining both can safeguard your financial future while maximizing growth. Indian examples highlight practical strategies for wealth creation and protection.

Insurance vs Equity: Why Both are Essential for a Balanced Financial Portfolio in India

Learn how to plan for retirement at every stage of life with practical financial tips for your 20s, 30s, 40s, and 50s. Secure your financial future with smart saving and investment strategies tailored for the Indian context.

Retirement Planning in India: Key Financial Tips for Every Age Group

Discover why starting your investments early can significantly impact your wealth through the power of compounding. Learn about the growth of mutual funds in India and how small contributions today can lead to a prosperous tomorrow.

The Hidden Cost of Delaying Investments: Why Starting Early Matters

Discover the best strategies to withdraw money from your portfolio during emergencies like job loss, unexpected family expenses, or hospitalization. Learn about key financial principles such as asset allocation and emergency funds, and how to ensure your wealth plan is resilient in the Indian context.

The Art and Science of Withdrawing Money from Your Portfolio During Life’s Uncertainties

একটি গাড়ির মালিকানা একটি বড় বিনিয়োগ, এবং এর সাথে গাড়ি অনাকাঙ্খিত ঘটনাগুলি থেকে সুরক্ষিত আছে তা নিশ্চিত করা দায়িত্বের মধ্যে পড়ে। দুর্ঘটনা, চুরি বা ভাঙচুর যা-ই ঘটুক না কেন, আপনার গাড়ি সবসময় ঝুঁকির মধ্যে থাকে। ঠিক এখানেই গাড়ি বীমা আপনার আর্থিক সুরক্ষা হিসেবে পদক্ষেপ নেয়। যেহেতু এখানে অনেক বিকল্প উপলব্ধ আছে, তাই গাড়ির বীমা জগতে নেভিগেট করা কঠিন হতে পারে। আপনি কোথা থেকে শুরু করবেন তা নিয়ে অনিশ্চিত হলে, এই নির্দেশিকা আপনাকে বিভিন্ন ধরনের গাড়ি বীমা এবং কোন কভারেজ থাকা অপরিহার্য তা বুঝতে সাহায্য করবে।

গাড়ির বীমা কেন অপরিহার্য: আপনার গাড়ি এবং অর্থ সুরক্ষিত রাখুন

Protect yourself from unexpected medical expenses by choosing the right health insurance plan. Learn why health insurance is essential and how it can safeguard you during emergencies.

Why Health Insurance is a Must-Have for Medical Emergencies

ભારતમાં ઉપલબ્ધ વિવિધ પ્રકારના જીવન વીમા પોલિસી વિશે જાણો અને તમારી પ્રીમિયમ્સ પર અસર કરનારા પરિબળો સમજો. કેવી રીતે જીવન વીમા તમારી પરિવારની નાણાકીય સુરક્ષા જાળવી શકે છે અને નિવૃત્તિ યોજનામાં મહત્વપૂર્ણ સાધન બની શકે છે તે જાણો, જે તમારે કર માં લાભ અને લાંબા ગાળામાં બચત પણ આપે છે.

ભારતમાં જીવન વીમાના શરૂઆતી માર્ગદર્શક: તમારા ભવિષ્યને સુરક્ષિત બનાવો

Discover why car insurance is more than just a legal requirement. Learn about the different types of coverage and how the right policy can safeguard your vehicle and finances. Get expert advice today!

Why Car Insurance is Essential: Protect Your Vehicle and Finances

Learn the essentials of investing in India, from stocks and bonds to real estate and mutual funds. Discover why starting early and seeking expert financial advice is crucial for long-term wealth creation and securing your financial future.

Smart Investing in India: The Importance of Right Investments and Expert Guidance

Learn about the different types of life insurance policies available in India and understand what factors influence your premiums. Discover how life insurance can not only secure your family's financial future but also serve as a key tool for retirement planning, providing tax benefits and long-term savings.

A Beginner’s Guide to Life Insurance in India: Safeguard Your Future

Learn how to select the best health insurance plan that covers all essential features, protects against hefty medical bills, and offers peace of mind. Discover the must-have benefits and how Viso is revolutionizing the way we access expert advice on insurance.

Choosing the Right Health Insurance Plan: A Step by Step Guide to Ensure Your Well being

Discover the 4 stages of wealth and how you can progress through them. Are you stuck in stability, or have you reached the stage of financial freedom? Learn more and assess your position.

The 4 Stages of Wealth: How to Evolve Your Financial Journey

आयुष्मान भारत वरिष्ठ नागरिकों और निजी बीमा का खर्च वहन करने में असमर्थ लोगों के लिए आवश्यक स्वास्थ्य कवरेज प्रदान करता है। लेकिन क्या यह व्यापक स्वास्थ्य योजनाओं का विकल्प है? आयुष्मान भारत के लाभ और हानि का अन्वेषण करें और देखें/सोचें क्या आपको उन्नत उपचार, प्रीमियम कमरे और कम प्रतीक्षा समय के लिए अलग से स्वास्थ्य बीमा की आवश्यकता है।

आयुष्मान भारत: एक व्यापक स्वास्थ्य सुरक्षा या अतिरिक्त बीमा आवश्यक है?

Discover why India faces some of the highest out-of-pocket medical expenses in the world and how health insurance can protect you from financial strain. Compare India’s medical costs with countries like China, the UK, and the US, and learn why getting health insurance is more critical than ever.

Why Health Insurance is a Must in India: A Global Comparison of Medical Costs

Discover 7 simple and powerful money-saving rules that can secure your financial future. From budgeting tips to smart investments and automating savings, these practical steps will help you stay prepared for anything life throws your way. 

7 Essential Money-Saving Rules You Need to Follow Today

Want to become a successful investor? It’s not just about picking stocks. Discover Jason Zweig’s 7 essential virtues that great investors live by and learn how to apply them to your investing journey. 

The 7 Key Virtues of Great Investors (And Why You Need Them)

Are you rich or wealthy? It might seem like these terms are interchangeable, but there's a crucial distinction. This article breaks down the differences between being rich and wealthy and explores the strategies that can help you achieve true financial freedom.

Rich vs. Wealthy: Understanding the Difference

Ayushman Bharat offers essential healthcare coverage for senior citizens and those unable to afford private insurance. But is it enough to replace comprehensive health plans? Explore the pros and cons of Ayushman Bharat and whether you need separate health insurance to cover advanced treatments, premium rooms, and reduced waiting times

Ayushman Bharat: A Comprehensive Health Back Up or Is Additional Insurance Necessary?

Discover the key differences between robo advisory and algorithmic trading, and how VISO simplifies financial decision-making with a balanced approach of data analytics and human expertise. Learn how to make smart, long-term financial choices with the right tools and insights.

Robo Advisory vs Algo Trading: Simplifying Wealth Management with VISO’s Human Touch

Discover the powerful principles from Morgan Housel's The Psychology of Money that can transform your approach to wealth. From the power of compounding to the importance of patience and risk management, these insights will help you build lasting financial security.

8 Timeless Principles of Wealth Building from The Psychology of Money by Morgan Housel

NPS Vatsalya offers a unique opportunity for parents to invest in their child’s retirement, ensuring a secure future with potential returns as high as 12%. Learn more about its advantages, disadvantages, and how it compares with PPF and Mutual Funds in this detailed guide.

NPS Vatsalya: A Smart Investment for Your Child’s Future

Amid rising health inflation and uncertain times, safeguarding your health expenses and income should be central to your financial planning. Health insurance is no longer an option but a necessity for ensuring your and your family's well-being. Here's why choosing wisely is more important than ever.

Protect Your Health and Financial Future: Why Health Insurance Should Be a Priority

Navigating the complexities of ULIPs and Mutual Funds can be challenging, with each offering unique benefits depending on your financial goals. This blog uncovers the fine print of charges, returns, liquidity, and tax implications, while highlighting how distributor commissions can influence which products are pushed. Learn how to make an informed choice based on your individual needs, risk tolerance, and long-term objectives.

Understanding the Paradox of ULIPs and Mutual Funds. A Balanced Perspective for Investors

Explore how Viso is transforming financial product distribution by addressing biases in the value chain and promoting transparent, technology-driven financial planning. Learn about the often-overlooked benefits of NPS (National Pension System) and its competitive edge in long-term retirement planning through market-linked returns, low expense ratios, and tax advantages.