Ever walked into an art gallery and checked the name below the painting before observing the art itself? We’ve all done it. But here’s the catch: that name is for others to validate. The art is for you to experience.
This is exactly how most people experience personal finance today — through labels, categories, and what's trending. At VISO, we think it’s time to flip that.
Taste Isn’t Consumption. Style Isn’t a Trend.
Let’s break this down.
Taste isn’t about what you consume — it’s about what resonates with you. Style isn’t about what’s fashionable — it’s how you choose to express yourself.
These are deeply personal. They come from your beliefs, values, experiences, and even quirks. And here’s the paradox: digital platforms today are frictionless but increasingly push everyone into the same mold.
But you are not a mold.
You’re not a checkbox in a “High-Medium-Low” risk profile. Your relationship with money is living, evolving, and layered. So, why should your financial choices look like everyone else's?
The “Name Below the Painting” in Finance
A lot of financial products are just that — manufactured brands. They shout louder than they listen. They offer you answers before asking the right questions.
Take risk appetite, for instance. You’re told you’re either H, M, or L. But what if you’re H on Tuesday, L on Friday, and somewhere in between next month?
What if your taste is to sip whiskey neat one day, and with Coke the next? What if your financial style doesn’t change with the markets — just like your Sunday evening ritual?
A Few Sips of Taste: Real Stories from Real Preferences
At VISO, we don’t believe in curating your taste. We believe in recognising it, nurturing it, and reflecting it through every step of your financial journey.
Here are a few examples of “taste” we’ve seen in our community:
🥃 NPS over SIPs: For some, National Pension Scheme has an edge over Mutual Fund SIPs. It’s not a trend — it’s taste.
🏘️ Real estate enthusiasts: Some like to pour their own whiskey — not get served at a bar. For them, real estate is the asset class that gives control and flavor.
🔥 Passive mutual funds: For some, they’re roasted meat — simple, flavorful, hands-off. For others, too bland. Taste again.
👨💼 Self-employed never retires: Why reduce equity exposure with age if your work never stops? Maybe your butter-loaded aloo paratha is timeless.
🥂 Same style, every Sunday: Even if the market shakes, your 60 ml with Coke doesn’t. Style doesn’t panic.
At VISO, We Upload the Exquisite Existential
We don’t pretend to know your taste better than you. We simply encourage you to see the painting first — and the name later.
Your financial journey is a long-term experience, not a checkbox. Digital is just a means to an end. Algorithms don’t define art — or you.
So here’s to discovering your taste, embracing your style, and creating financial choices that feel like you.
Welcome to VISO.
